EXPERIENCE ASHEVILLE IN AUGMENTED REALITY.
The city has another layer.
Discover local stories, art, culture, holograms, businesses, and hidden experiences through the free AR Asheville app. Step outside, point your phone, and see familiar places in an entirely new way.
THE CITY AROUND YOU CAN COME ALIVE.
AR Asheville connects digital experiences to real places. A marker, storefront, landmark, venue, or outdoor location can reveal a hologram, local story, artwork, interactive clue, offer, or doorway into a larger adventure.
Real locations. Interactive media. A new way to explore Asheville.
EXPLORE ASHEVILLE BEYOND THE MAP.
AR Asheville is a growing cultural and community discovery platform built around the city itself. Through your phone, physical locations can become portals to stories, art, history, games, holograms, rewards, and experiences created with local businesses and community partners.
It is designed for locals rediscovering their city, visitors looking for something memorable, families exploring together, artists sharing their work, and businesses becoming part of the journey.
STORIES & HISTORY
Encounter the people, buildings, legends, and moments connected to the places around you.
ART & CULTURE
Discover digital exhibitions, artist features, holograms, and creative work layered into public spaces.
ADVENTURES & TOURS
Follow themed routes, interactive clues, hidden objects, and experiences that move through the city.
LOCAL DISCOVERY
Find participating businesses, special activations, welcoming holograms, and rewards connected to real locations.
DISCOVER. SCAN. EXPERIENCE.
Find a Location
Discover a participating marker, business, cultural stop, venue, or AR location through the app.
Open the Digital Layer
Point your camera at the marker or location to reveal the experience connected to that place.
Explore What Appears
Watch a hologram, uncover a story, view art, follow a clue, receive an offer, or begin a larger route.
Keep Exploring
Continue to nearby stops and discover how individual experiences connect across Asheville.
NOT JUST A CONCEPT.
AR Asheville is already operating through real marker-based experiences and a live, ongoing installation at Third Room in downtown Asheville. Visitors can encounter interactive AR content connected to the venue, including holographic media and experiences activated through physical markers.
Third Room demonstrates how AR Asheville can connect outdoor discovery, a local destination, and deeper experiences inside a participating venue.
WHAT WILL YOU DISCOVER?
THE PLATFORM IS LIVE. THE NETWORK IS EXPANDING.
Active Experience Layer
- ✓ Public AR Asheville app
- ✓ Marker-based AR experiences
- ✓ Holographic and interactive media
- ✓ Third Room installation
- ✓ Custom business welcome-marker capability
- ✓ Founding Partner program
Expanding Citywide Network
- ⏳ Historic, Ghost, Culture, and Nature tours
- ⏳ More participating business locations
- ⏳ Reward stops and visitor offers
- ⏳ Passport stamps and collectible discoveries
- ⏳ Expanded community and artist experiences
AR Asheville is being built deliberately, one experience and partnership at a time. Each new location strengthens the network while keeping the platform rooted in Asheville’s identity and community.
BRING A MAGIC MOMENT TO YOUR DOOR.
AR Asheville is inviting a small group of founding businesses near downtown to become part of the city’s growing augmented-reality layer.
Founding Partners receive a custom welcome hologram at their entrance, placement in the AR Asheville city experience, future inclusion as a tour reward stop, and a founding rate that remains locked as the platform grows.
STEP OUTSIDE. REDISCOVER WHERE YOU ARE.
AR does not need to pull people further away from the world around them. Used thoughtfully, it can interrupt passive scrolling and return attention to neighborhoods, public spaces, local stories, artists, and businesses.
AR Asheville uses digital experiences to encourage walking, curiosity, shared discovery, and meaningful engagement with real places. The screen is not the destination—it is a window back into the city.
“THE SCREEN IS NOT THE DESTINATION. ASHEVILLE IS.”
READY TO SEE WHAT’S HERE?
Download AR Asheville, visit a participating experience, and discover the city through a new lens.
AR Asheville 